My professional background revolves around creative communication and gastronomy, two areas of expertise which I equally love.
In my 15 years career as a communication professional, I had the opportunity to work, among others, for two of the most important media groups in Romania: PRO TV and Mediafax Group, and generate ideas, concepts and campaigns that reached the hearts and homes of millions of people. I’ve also contributed to countless projects, from television, radio and digital projects to movie promotion, special events and other offline media, in a variety of sectors, with a special focus on food & wine. I’m skilled in creating concepts, formats, developing new products, names, brand architecture, brand building, communication strategies, integrated communication campaigns, social campaigns, copywriting, all enhanced by a self-cultivated visual aesthetic.
In 2010, I’ve created my own editorial project, bistromargot.ro, a food culture & fine living platform. This project grew over time and, in 2016, was listed as one of the most influential Romanian food blogs by Biz Magazine.
In 2017, I was selected among the 25 students from around the world in the prestigious Hautes Études du Goût, de la Gastronomie et des Arts de la Table programme, organized by Le Cordon Bleu Paris in partnership with the University of Reims, Champagne-Ardenne, thus becoming the first Romanian ever to attended this programme. In 2018, I graduated from the Hautes Études du Goût with the mention “très bien”, and my final research paper ranked among the best works of my promotion.
Upon my returning to Bucharest, I founded Repertoire, a creative studio with a multidisciplinary approach and a constantly evolving repertoire. In addition to independently working with clients on different communication projects, I also promote taste education through events, courses, workshops and experiences focused on shared knowledge and bringing people together, thus creating stronger social bonds.
Thank you for being here. Enjoy my Repertoire!